DRIVER BRAND DEVELOPMENT
A good brand doesn't just happen...
it's a well thought out strategic plan.
At Justin Johnson Racing we have partnered with Race Face Brand Development. Race Face Brand Development (RFBD) has changed the way drivers prepare for career advancement through our Race Face and Race Face NEXT programs. It all starts by preparing drivers both on and off the track with the skill sets it takes to attract the right marketing partners off-track and the relationships needed to provide competitive opportunities on-track. RFBD drivers are marketed, coached, and trained at the grassroots level of racing that most drivers don't experience until they reach the multimillion-dollar programs at the top levels of our sport. To learn more about "The Race Face Difference".
OFF-TRACK DRIVER COACHING:
As racers who advanced to regional or national series, we fine-tune all aspects of their marketing program. We will develop any additional tools and ensure they are reaching the desired targets, as well as providing coaching for any areas of their personal brand presentation that may need improvement. This also includes one on one coaching on how to conduct interviews, interact with various media platforms, and how to use social media effectively.
Race Face has developed an alliance with RaceCraft 1 to provide one on one or group simulation experiences either on location or in the comfort of your own home to Improve your Racing Skills, Strengthen your Mental Game, and Sharpen that all-important Competitive Edge.
RaceCraft 1 specializes in informal instruction and driver development for professional racers and engineers, developing-youth drivers, and motorsports enthusiasts through a professional training program custom-tailored specifically to each client's experience level and personal goals. Our primary tools for instruction away from the track include professional simulators of our own design.
Our skilled Team of Designers create stunning, custom-designed, search engine friendly, mobile-ready websites that attract fans as well as potential sponsors. Did you know that most potential sponsors start their research by checking your digital footprint and it all starts with the website? Hence don’t let your website hold you back. We have the tools, the know-how, and the passion to make your website your greatest marketing tool.
Good logos are critical for race car drivers, as they establish their brand in a way that resonates with its fans. At Race Face Brand Development our designers work closely with the driver and team to ensure that the logo is designed to work with all aspects of marketing including print, digital, embroidery, and silk screening.
Separate Yourself From The Competition
Marketing decks are visual presentations used by drivers, teams, public relations managers and advertising executives as a snapshot of a given time period for a driver or team. We tell your story through powerful images and content used to open the door to potential marketing partners. Our decks provide the latest in fan demographics and the benefits to potential sponsors on how to reach both consumers and other B2B opportunities.
Want your Marketing Deck to stand out, even more, consider a Digital Marketing Deck. This deck can be shared by simply sending the desired party a URL, the Deck is interactive so you can embed video, website links and it can be updated at any time with just one click.
"Hero cards are a big part of your branding strategy. They help you grow your relationship with fans in the same way that business cards help you grow relationships. Not only do hero cards allow you to promote yourself and your team, but they also give you a very basic and engaging way to showcase partners who support your racing. Every fan wants the opportunity to get an autograph from their favorite driver, you can use hero cards for personal appearances, track meet and greets, but you can and should make them available through your website as well."
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